Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
Join indie retail hypewoman and founder of Feel Good Retail, Janine Mulone, to discuss the highs, lows, and how-tos of running an independent retail business. In each episode Janine and her guests share exclusive insights to inspire small brands to express their creativity, make money without giving up their vision, and build community. Say goodbye to forcing advice meant for much bigger businesses to fit your unique shop, goals and budget. Whether you're a brick and mortar shop owner, an eCommerce operator, an Etsy queen or some magical combination, this show is for you.
Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops
Retail Goes Off The Grid - Refreshing Your Relationship with Social Media
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Feel Good Retail
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Season 5
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Episode 8
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Can Retail Leave Social Media?
Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.
Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—
- Whether or not social media currently provides meaningful traffic
- Where social media for retail can actually shine (and where it definitely doesn’t)
- My favorite non-social media marketing methods
- Knowing your numbers
💎 Use the code RETAIL for 10% off your ticket to The Refresh!
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Introducing Retail for the Rest of Us Podcast
Introduction to the podcast and topic of going off the grid
Conclusion and invitation to join the refresh workshop
Introducing Janine Malone, Retail Expert and Advisor
The Changing Landscape of Retail and Social Media
The Diminishing Returns of Social Media for Retailers
Importance of relationships and community in retail marketing
The importance of retention and nurturing in retail marketing
Utilizing Social Media for Business: Alternatives to Instagram
Influencers and Content Creators for Product-Based Businesses
Creating the Right Space for Your Retail Business
Retailers vs. Service-Based Businesses on Social Media
Addressing Conversion Issues for Product-Based Businesses