Retail Goes Off The Grid - Refreshing Your Relationship with Social Media

Can Retail Leave Social Media?

Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.

Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

• Whether or not social media currently provides meaningful traffic
• Where social media for retail can actually shine (and where it definitely doesn’t)
• My favorite non-social media marketing methods
• Knowing your numbers

💎 Use the code RETAIL for 10% off your ticket to The Refresh!


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Chapters

• 0:04 Introducing Retail for the Rest of Us Podcast
• 0:48 Introduction to the podcast and topic of going off the grid
• 3:34 Conclusion and invitation to join the refresh workshop
• 4:09 Introducing Janine Malone, Retail Expert and Advisor
• 5:19 The Changing Landscape of Retail and Social Media
• 8:58 The Diminishing Returns of Social Media for Retailers
• 13:45 Importance of relationships and community in retail marketing
• 17:31 The importance of retention and nurturing in retail marketing
• 24:02 Utilizing Social Media for Business: Alternatives to Instagram
• 26:33 Influencers and Content Creators for Product-Based Businesses
• 33:32 Creating the Right Space for Your Retail Business
• 42:11 Retailers vs. Service-Based Businesses on Social Media
• 46:18 Addressing Conversion Issues for Product-Based Businesses